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HA

Hassan AlSakakini

Senior commercial and growth leader. Fifteen years across FMCG and tech, four markets in depth, Arabic and English native register, and a track record of rewiring commercial operating models at scale.

15 years senior exec$400M P&L810-person teams12+ marketsArabic + English
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Nuvelo is a founder-led boutique consultancy built on the observation that AI is the shift of this decade, the way the internet was the shift of the nineties, and that most businesses in the GCC have no credible path through it. Hassan left a senior Amazon role to build Nuvelo in 2026 because the window to help operators redesign around AI, not bolt it on, is now.

Scope
  • - One credible operator, AI-orchestrated delivery, no agency markup
  • - Enterprise-grade commercial and operating thinking for SME price points
  • - Delivered from Dubai across GCC, UK, US, EU, and MENA francophone
What you get
Direct access to the founder on every engagement. No associate layer. No account manager.

Operator record

Amazon Prime Video MENA

Head of Content

MENA

18 countries, 12 languages

2021 to 2024

Amazon Devices EU5 and MENA

Sr Commercial Manager

EU5 plus MENA

Kindle, Fire TV, Echo

2019 to 2021

Arla Foods KSA

Commercial Director

Saudi Arabia

$400M P&L, 810 people

2015 to 2019

Nestle

Category Lead

GCC

Multi-category, multi-channel

2013 to 2015

P&G

Brand + Field Roles

Multi-market

FMCG trainee to brand lead

2009 to 2013

  • P&GBrand builder
  • NestleCommercial depth
  • AmazonPlatform transformation
  • ArlaSaudi operator

Roles, markets, years. No advisory board.

Operating philosophy

AI is a multiplier of the user, not a replacement for thinking. It amplifies what a capable operator can do. It does not replace judgment or accountability.
Automation and AI are separate classifications. Deterministic, rule-based work goes to automation. Probabilistic, reasoning, and language work goes to AI. Assigning the wrong kind of work to the wrong tool is why most AI programmes fail.
Execution beats strategy. A company that adopts AI one workflow at a time outpaces a company that holds AI offsites. The goal of a Nuvelo engagement is deployed workflows, not a deck.
Measurement is signed with the proposal, not after. Every engagement carries a measurement plan at scoping time. Hours saved per week per person. Retention at 90 days. Named handover date.
Founder-led, AI-orchestrated. Hassan is the operator. Claude Code, Kimi, Codex, and specialist agents are the delivery infrastructure. No associates, no pyramid.

Nuvelo is not for every business

No engagements under AED 20,000. No generic strategy decks. No panels or capability shows. No displacement of competent internal teams. If your scope fits, the next step is a 30-minute scoping call. If it does not, we will say so.

Founding-client terms reviewed weekly. Selective availability after fit check.

Direct access, no associate layer.

Book a ConsultationHassan on LinkedIn